Vocabulary

ਚੜ੍ਹਾਈ
charhai

dominance, hype, being on top — literally 'ascent' but used colloquially for staying in the spotlight

noun
In this song
Balle Jatta · Diljit Dosanjh
Chorus
Full ਚੜ੍ਹਾਈ ਰੱਖਣੀ ਆਂ
full charhai rakhni aan
I'm keeping the dominance at full throttle